How the name sony came in to exist..>>>>>>

Masaru ibuka the founder of sony after World WarII.In 1946,Masaru ibuka first started an electronic shop in a bomb damaged store building in Tokyo. At the starting stage the company had 530$ in capital and eight employees.The next year,he was joined by his colleague,Morita,and these two founded a company called Tokyo Tsushin Kogyo (Tokyo Telecommunications Engineering Corporation).The company built Japan's first tape recorder, called the Type-G.In 1958 the company name was changed to sony.When Tokyo Tsushin Kogyo was looking for a romanized name to use to market themselves, they strongly considered using their initials, TTK. The primary reason they did not is that the railway company Tokyo Kyuko was known as TKK. The company occasionally used the acronym "Totsuko" in Japan, but during his visit to the United States, Morita discovered that Americans had trouble pronouncing that name. Another early name that was tried out for a while was "Tokyo Teletech" untill Akio Morita discovered that there was an American company already using Teletech as a brand name.
The name "Sony" was chosen for the brand as a mix of two words. One was the Latin word ""Sonus"", which is the root of sonic and sound, and the other was ""Sonny"", a familiar term used in 1950s America to call a boy. The first Sony-branded product, the TR-55 transistor radio, appeared in 1955 but the company name did not change to Sony until January 1958.
At the time of the change, it was extremely unusual for a Japanese company to use Roman letters to spell its name instead of writing it in kanji language. The move was not without opposition: TTK's principal bank at the time, Mitsui, had strong feelings about the name. They pushed for a name such as Sony Electronic Industries, or Sony Teletech.Morita was firm, however, as he did not want the company name tied to any particular industry.

Akio morita and Masaru ibuka